ISA – The Fitness Business Playbook

Duration: 16 hours over 8 days

Course Duration

16 hours over 8 days

Who is it for?

People Who Take This Course

Personal Trainers

Current or Aspiring Fitness Business Owners

Entry Requirements


Course Overview

What if there were an easy 3-step framework that gives you the right information to launch and grow a successful fitness business in 8 weeks? What if you could skip all the guesswork, pain and confusion, to implement a system for generating reliable revenue from your fitness business in 8 weeks?

Here’s an invitation to be part of an 8-week program to gain the right skills, resources and marketing strategies to market and build a sustainable fitness business! Learn advanced digital marketing strategies to leverage on social media and take a total stranger to a well-paying client in the “new norm”.

Learning Outcome

Upon successful completion of the course, participants will understand:

  • Understanding the dimensions of the fitness business environment
  • Understanding the legal issues relating to the fitness industry
  • Under the marketing process, including strategy, planning and research
  • Understand factors involved in workforce planning and the importance of motivation
  • Understand how to develop and manage a fitness facility

Course Schedule (Refer to Brochure for Specific Schedule)

  • 8 x Theory Lessons, delivered via Zoom

Assessment (Refer to Brochure for Specific Assessment Details)

  • Nil

Materials to Receive

  • ISA – The Fitness Business Playbook Course Manual
  • Free Software Bundle (worth $300)
  • Free 15 minutes Consultation with Instructor (worth $500/session)
  • Free “How to set up your own podcast” Playbook (worth $299)
  • The Power of Discipline” Ebook
  • What Deserves Your Attention” Ebook

Certificate(s) to Receive

  • ISA Certificate of Completion of The Fitness Business Playbook
    Upon completion of the course, students will be receive the above mentioned certificate.

Course Fees

SGD 1,500.00 or SGD 1,200.00 (for ISA ACE-CPT Alumni)

Fundings (Terms & Conditions apply):

  • Nil


Receive special ISA discounts when you sign up with your friends!

  • Register with a friend and receive a discount of $53.50 per person
  • Register in a group of 4 or more and receive a discount of $107.00 per person

Continuing Education Credits (if applicable):

  • Nil

Next Intake(s)

Click to download brochure

Student Review


Besides having online materials that were readily accessible, the additional videos provided by ISA were very useful in providing visual aid to understand the concepts better! The instructors are very knowledgeable as they were  clear and detailed in their explanations. They even used relevant examples or draw from personal experiences to illustrate. They took time to go through the concepts repeatedly to ensure that we understand the concepts and were prepared for the ACE exam!

ISA Certified Personal Trainer Course (leading to ACE Certification)

Julailah Wahid

During the Circuit Breaker, ISA has been keeping us students up-to-date of the latest happenings, safety measures and changes implemented by the school. The staff and instructors are generally well-prepared, which is an essential quality to have during this unprecedented crisis!

ISA Certified Personal Trainer Course (leading to ACE Certification)

Ivan Tan

This course has provided me with insights on safety precautions for my patients. A good percentage of them are actually pre-hypertensive or may have some semblance of cardiovascular disease. With these knowledge, it allows me to track their progress via strength training!

ISA Certificate in Exercise Prescription for Special Populations (Metabolic and Cardiovascular Disease)

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